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33 quảng cáo sáng tạo sử dụng những dụng cụ có kích thước khổng lồ


Số Nguyên Tố
Thành viên BQT
Tham gia
Bài viết
Nơi ở
1. FedEx Kinko Office Products
Advertising agency: BBDO, New York, USA
2. Nike Football
Was that a BMW 7 series? Must be an expensive installation. (Advertising Agency: unknown)
3. Wrigley’s Orbit Ice Mints: Fresh Breath
The installations were an instant motive of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations are planned in various ski locations around Austria. (Advertising Agency: PKP BBDO, Vienna, Austria)
4. Pepperidge Farm Soft Bread: Pole vault mat
Advertising School: Miami Ad School
5. Pantene Anti-Breakage Shampoo
Advertising Agency: Grey Canada, Toronto
6. Mondo Pasta: Boat
To get Mondo Pasta on everyone’s mind, Jung von Matt, advertising agency from Germany created a bigger than life promotion at the most frequented place in Hamburg: the harbor. Huge stickers of faces turned ships into permanent pasta slurpers. (Advertising Agency: Jung von Matt, Germany)
7. Bic Razor: Billboard
Advertising agency: unknown
8. Rodenstock Eyewear: Giant Banana Peel
A sculpture made by the Berlin artist Stefan von Essen which looks like a giant banana peel, was set in various shopping malls. Wearing bifocal glasses by Rodenstock you can’t overlook a slippery banana peel on the street. (Advertising Agency: Serviceplan, München/Hamburg, Germany)
9. Anti-smoking: Big Smoke
A car, crushed by a 7-foot cigarette, grabbed attention for National Non-Smoking Week and the British Columbia Lung Association. The car was placed at the Vancouver Art Gallery and used let people know that each year several thousand British Columbians die from smoking-related causes, while only a few hundred die in car accidents. (Credit: Smak, Vancouver)
10. Alliance Theatre: Pick
To promote the Alliance Theatre’s production of Cuttin’ Up, a play about the culture of the African-American barber shop, BBDO Agency created a guerilla campaign based on a classic icon that figures prominently in the play – the afro pick. (Advertising Agency: BBDO Atlanta, USA)
11. Terminix: Fries
“Termites Eat 24 hours a day.” (Advertising Agency: Publicis Dallas, USA)
12. Lego: Crane
As building companies in Chile don`t work on weekends, the guys at IDB-FCB decided to use the best located cranes on one most influential places of Santiago city as an ambient for Lego. The action consisted of hanging a giant fictitious Lego block from a crane. (Advertising Agency: IDB-FCB, Chile)
13. Woodland: Climbing Shoes
“Climbing Shoes” (Advertising Agency: unknown)
14. Rimmel Quick Dry Nail Polish: Fast
Advertising Agency: JWT London
15. Tibits Vegetarian Restaurant: Fork
“Very, very fresh vegetarian food.” (Advertising Agency: Wirz/BBDO Switzerland)
16. Nike Ball
Advertising Agency: unknown
17. McDonald’s: Massive McMuffin Breakfast
“Massive McMuffin Breakfast. Now being served.” (Advertising Agency: DDB, New Zealand)
18. Dulcolax: Toilet paper
Dulcolax is a stimulant laxative. (Advertising Agency: Euro RSCG, Dusseldorf, Germany)
19. Siemens Mixer
Advertising Agency: unknown
20. Penline Stationary: Strong Tape
Advertising Agency: Euro RSCG, Kuala Lumpur, Malaysia
21. Lashblast Length
“Extremely Long Brush. Extremely Long Lashes.”Advertising Agency: Saatchi & Saatchi Canada
22. Moserbaer: USB Truck
“Mega storage capacity.” (Advertising Agency: TBWA, Gurgaon, India)
23. McDonald’s: Pole
McDonald’s free coffee promotion. (Advertising Agency: Cossette West, Canada)
24. Zwilling Knives
To illustrate, that Zwilling produce very sharp knives, a giant mock-up was placed on top of street lamp posts to create an illusion that the knife can even slice through steel. (Advertising Agency: BATES MALAYSIA, MALAYSIA, Kuala Lumpur)
25. Formula Toothcare: Toothpicks
Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
26. Martor Solingen: Extremely Sharp
Advertising Agency: unknown
27. Smart: Giant Bike Lock
Advertising Agency: BBDO, Toronto, Canada
28. Alteco Super Glue: Steel Span Wire
Advertising Agency: DDB China Group Shanghai, China
29. Durex Performa: Extra Time
Durex Performa is a condom that contains a special lube, Benzocaine, inside the sheath which helps the man to control climax and prolong excitement. Electronic boards were held up at half time and the end of matches to signify how much extra time will be played. Of course, with the branding of the boards, the extra time took on a whole new meaning and relevance! (Advertising Agency: McCann Erickson, Bangkok, Thailand)
30. Oltimer Restaurants: Tunnel
Special Poster for “Oldtimer”, a big Austrian chain for motorway rest stops. (Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria)
31. Coop’s Paints (Insurance Ad)
Advertising Agency: TM Advertising , USA, Dallas
32. Gorge Grown Farmers Market
Advertising Agency: Owen Jones & Partners, Portland, OR, USA
33. Powerhouse Gym
Advertising School: Savannah College of Art & Design, Savannah, USA
Nguồn: Thiên Ma (VDS)

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